Cinnabon
Total U.S. units: 938
U.S. franchise units: 937
System-wide sales: $201,908,500
Franchise AUV: $548,909 (enclosed mall units)
Franchise fee: $30,000 (full bakery)
Total start-up costs: $122,500–$430,900 (full bakery)
Royalty: 6% (full bakery)
Renewal fee: 10% of initial franchise fee
Marketing fee: 1.5% of net sales
The skinny: Cinnabon has been an American staple now for 35 years, and is an icon in indulgence, particularly in nontraditional real estate like airports and malls. A repeat Best Franchise Deal honoree, Cinnabon has attractive financials, a best-in-class product, and a corporate parent (FOCUS Brands) that can pull resources from several other foodservice concepts.
The selling point: Even while Americans pursue better-for-you options, they’ll never give up on their once-in-a-while indulgences, which Cinnabon is perfectly tailored to meet. The brand also gets away with a very small footprint, which will come in handy over the coming years as companies prioritize smaller real estate powered by off-premises sales.
Council’s take: “A lower initial investment than most quick serves, but still plenty of upside from an earnings standpoint. Average net operating income is pretty strong for the industry, and a good percentage of franchisees seem to be above the system average.”
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July 06, 2020 at 06:38PM
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10 Best Franchise Deals for 2020 - QSR magazine
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