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The Nordstrom Anniversary Sale is without a doubt the best time of year to score some of the best prices on top fashion brands. For two weeks (or longer if you’re a cardmember), new arrivals from popular brands are marked down for a limited time before going back up to their full price. That being said, it’s not just a sale. It’s pretty much fashion’s Black Friday.
For years, the department store has held the famous Nordstrom Anniversary Sale in July, but this year, the event will be taking place a few weeks later in August due to the impact of COVID-19. Other than the date change (and that you may opt to shop the sale exclusively online rather than in stores), nothing else about this year’s event is different—other than the fact that Nordstrom is letting customers preview all the deals right now, weeks before the sale even begins. This is great news for those who need to be cautious about their spending habits right now, like myself. Until the sale begins, you’ll likely find me in front of a whiteboard, scribbling down a variety of mathematical equations to figure out what I can realistically afford from this year’s sale.
Below is all of the information we currently know about 2020’s Nordstrom Anniversary Sale.
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When is the Nordstrom Anniversary Sale in 2020?
The sale is open to the public on Wednesday, August 19th, and ends on Sunday, August 30th. If you’re a cardholder, though, you get early access.
For cardholders, your shopper status determines when you can start shopping. There are four different statuses, depending on how much money you spend per year at the retailer, and the higher your status, the earlier you get to shop.
- Icons: Tuesday, August 4th
- Ambassadors: Friday, August 7th
- Influencers: Monday, August 10th
- Insiders: Thursday, August 13th
Early access for all cardholders ends on Tuesday, August 18th, the day before the sale opens up to everyone. But after early access ends, cardholders can continue shopping as they please until the sale is officially over.
Nordstrom launched a sneak peek of all sale items on Friday, July 24th, meaning that you can start adding things to your Wish List now, and that we'll have more time to pick out of all the best deals to help you shop.
What is the benefit of having a Nordstrom Card for the sale—and should you get one?
The most obvious benefit to being a Nordstrom cardmember is getting early access to all of the great deals during the annual Anniversary Sale. While you could just wait until the sale opens to the public to shop, the most popular items tend to sell out long before the regular sale begins. Not to mention, the size and color inventory for many items will probably start to dwindle during early access, meaning there will be slim pickings for certain things when the public can finally shop.
If you would like to become a Nordstrom cardholder—or join the ‘Nordy Club,’ as Nordstrom calls it—they are offering a fantastic deal right now where new members get a $60 ‘Bonus Note,’ meaning they will give you $60 to spend on whatever you want at the store just for signing up. Nordstrom offers a retail card, only to be spent at Nordstrom, Nordstrom Rack, HauteLook, and Trunk Club, as well as Visa Signature and Visa Platinum cards. There is no annual fee for these cards, and they offer competitive APRs.
I have been a proud Nordstrom Retail cardholder for years and have enjoyed many of the other perks the card offers, including receiving Nordstrom Notes that go towards purchasing anything on the site after acquiring enough points, and the free, basic alterations on regular-priced items that I’ve purchased at the store.
Upon signing up, you instantly become an Insider, so even if you don't increase your status before the sale begins, you'll be able to shop starting August 13th no matter what.
What are the best deals you can get during the Anniversary Sale?
Because the sale takes place toward the second half/end of summer and is tied to new arrivals, many of the best deals you’ll find are often on fall and winter essentials. That’s not to say you can’t score some great deals on summer items to use now and in the future (I bought my amazing Sole Society beach bag, which is no longer sold, during the sale three years ago), but when I shop this sale, I try to set my sights on investment pieces for upcoming seasons that I will likely use for years to come.
For example, nearly ten years ago, I purchased a heavily discounted pair of new Frye boots during the sale that I still wear today (Frye boots were in high demand back then and were much more expensive than they are now, so this was an exciting deal!), and last year I got a pair of waterproof Blondo booties. One year, I even scored a Patagonia quarter-zip sweater for my husband, which he still wears all the time.
For the first time ever, on Friday, July 24, Nordstrom released a sneak peek of some of the offerings included in the sale, with new drops added daily before Tuesday, August 4. Here are some of this year's best deals that you'll want to add to your cart now ahead of the big sale.
Women's Clothing:
- Nordstrom Moonlight Pajamas for $42.90 (Originally $65)
- Nordstrom Moonlight Short Pajamas for $29.90 (Originally $49)
- Barefoot Dreams CozyChic Lite Circle Cardigan for $76.90 (Originally $116)
- Barefoot Dreams CozyChic™ Leopard Cardigan for $88.90 (Originally $134)
- Zella Studio Crop Lite Leggings for $35.90 (Originally $55)
- Zella Live In High Waist Leggings for $38.90 (Originally $59)
- Spanx Faux Leather Leggings for $64.90 (Originally: $98)
- BP. Jogger Pants for $24.90 (Originally $39)
- BP. Cozy Top for $24.90 (Originally $39)
- Wacoal Red Carpet Convertible Strapless Bra for $39.90 (Originally $68)
- Natori Rose Dream Custom Coverage Underwire Bra for $42.90 (Originally: $72)
- Hanky Panky Regular Rise Lace Thong for $16.90 (Originally $22)
- Caslon Rounded V-Neck T-Shirt for $12.90 (Originally $25)
Women's Shoes:
- Ugg Cozette Genuine Shearling Slide for $49.90 (Originally $79.95)
- Madewell Sonia Chelsea Boot for $119 (Originally $188)
- Tory Burch Leigh Lug Sole Bootie for $249 (Originally $398)
- Steve Madden Nadalie Pointed Toe Bootie for $79.90 (Originally $109.95)
- Ted Baker London Square Block Heel Boot for $159.90 (Originally $269.95)
- Blondo Elvina Waterproof Bootie for $99.90 (Originally $149.95)
- Hunter Original Leopard Print Refined Short Waterproof Rain Boot for $98.90 (Originally $165)
- Adidas Stan Smith Sneaker for $49.90–$54.90 (Originally $80-$90)
- Veja Esplar Sneaker for $89.90 (Originally $120)
Men's Clothing:
- Adidas 3-Stripes Athletic Shorts for $29.90 (Originally $45)
- Levi's 511 Slim Fit Jeans for $49.90 (Originally $89.50)
Patagonia Better Sweater Zip Jacket for $97.90 (Originally $139) - Vineyard Vines Coopers Town Stripe Quarter Zip Pullover for $59.90 (Originally $98.50)
- Patagonia Nano Puff Vest for $104.90 (Originally $149)
Men's Shoes:
- Adidas Stan Smith Low Top Sneaker for $47.90 (Originally $80)
- Ugg Scuff Slipper for $49.90 (Originally $79.95)
- Cole Haan GrandPro Low Top Sneaker for $89.90–$99.90 (Originally $130–$150)
- Sperry 'Gold Cup - Authentic Original' Boat Shoe for $99.90 (Originally $160)
The best pre-Anniversary Sale deals you can get right now
Although the Anniversary Sale has not yet started, Nordstrom is currently having a clearance sale where items are up to 70% off—many for a limited time only. If you’re in the market for certain items or if you’re just eager to shop prior to the big sale in August, you can shop the sale now.
We will update this story as more information on the sale becomes available.
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Prices were accurate at the time this article was published but may change over time.
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