The Trend Report looks at both macro and micro developments in local markets across the world. Recipes based on the findings are intended to facilitate product innovation to keep up with rapidly changing consumer needs.
The trends are an accumulation of market insights from FrieslandCampina Ingredients in-house analysis, combined with other market studies and further complemented with big data analysis of consumers’ online behavior.
The 2020-2021 Trend Report presents three macro trends and a further deep dive in the form of nine micro trends to give the reader a broader understanding of the key developments in the global food and beverage industry. Although they may appear differently, subject to regional differences, the three identifiable global trends are: Conscious Indulgence, Experience Beyond The Imagined and Shaping A Better World.
Consumer interest in a diet with wellness benefits was already on the rise before the onset of Covid-19. But the pandemic forced consumers to think more about their lifestyles.
Some of the micro trends observed are: taking out (perceived) unhealthy ingredients, added goodness and an increased interest in plant-based alternatives, revealing a deeper dive into the conscious indulgence macro trend. Examples bringing these trends to life are brown sugar milk tea partially sweetened with natural stevia, or smoothie pancakes.
The report noted consumers are finding more time to experiment in-home, get more creative and discover new flavor combinations. Examples cited by the company are cookie cheesecake cupcakes, double brewed milk tea frappé with salted chips milk foam, extreme milk tea tasting sliders and excessively fluffy waffles. Out of home is also following the trend, through DIY kits or online classes. Micro trends now emerging across continents include new takes on texture, re-inventing in-home indulgence and extreme experiences.
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November 23, 2020 at 07:12PM
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FrieslandCampina Ingredients publishes 2021 Trend Report - DairyReporter.com
"ingredients" - Google News
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