As the effects of the unraveling global pandemic coincide with increasingly busy lifestyles, people of all ages across the globe are more likely than ever to report feelings of poor mental wellbeing, including higher than normal levels of stress and anxiety.
According to FMCG Gurus, 42% of consumers say they would like to improve their mental wellbeing, and an Innova Consumer Lifestyle and Wellness survey this year showed 50% of people who suffer from stress say that it leads to bad moods as well as problems with fatigue and sleep.
As a result, consumers are proactively seeking natural, non-addictive solutions that fit into their daily routines.
To help brand owners respond to these challenges and to promote product development, FrieslandCampina Ingredients has developed two new consumer product applications as part of its Biotis Brain Health Benefit Solutions range.
The D-Stress sachet and Re-lax health shot are both built on FrieslandCampina Ingredients’ galacto-oligosaccharide (GOS), a dairy prebiotic shown through scientific research to stimulate the growth of gut bacteria that could help consumers feel less stressed & anxious.
“The aim of Biotis is to usher in a new era in ingredient science,” said Vicky Davies, global marketing director, performance, active and medical nutrition, at FrieslandCampina Ingredients.
“We’re looking to provide new and innovative solutions to the most current and pressing global health issues. The global COVID-19 pandemic has really put mental wellbeing in the spotlight, elevating it to the same level of importance as other aspects of physical health. As such, we’re delighted to be expanding our Biotis Brain Health Benefit Solutions offering with concepts aimed at reducing stress and anxiety, which is something we all deal with at times. We’re looking forward to working closely with our customers – old and new – to bring these much-needed solutions to life.”
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December 10, 2020 at 04:42PM
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FrieslandCampina Ingredients launches stress and anxiety solutions through Biotis Brain Health - DairyReporter.com
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