While 2020 might have felt two decades long, in terms of marketing it was actually two distinct years in one: the 2020 before the pandemic and the one after.
Quite a lot of high profile creative work had already been launched in those first few blissfully unaware months, and after creative production nearly ground to a halt in the early days of quarantine, that early work—such as Burger King’s Moldy Whopper and several Super Bowl spots—went on to dominate what was left of the 2020 awards show circuit.
But the advertising that emerged after Covid-19 struck global markets was born from a completely different era than that of January and February, with brands and agencies adapting in real time to challenges absolutely no one had been trained or prepared for.
So as you might expect, Adweek’s annual list of the year’s best ads is a tonally eclectic one that occasionally veers quite jarringly when watched in an order that’s not chronological. But, just like the industries Adweek covers, we tried our best to make sense of it all.
Here are this year’s Top 25 Ads of the Year, selected by Adweek’s editors:
25. Calm’s sponsorship of CNN’s election night coverage
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December 14, 2020 at 05:04PM
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The 25 Best Ads of 2020 - Adweek
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