Aveda goes 100% vegan, removing bee-derived ingredients - CosmeticsDesign.com USA

Founded in 1978, Aveda has always been a cruelty free brand—meaning that neither the ingredients nor the brand’s finished products are tested on animals. Vegan is popular claim in today’s beauty marketplace and expects that no animal or animal-derived products are used in formulation. Aveda formulated with honey, beeswax, and beeswax-derived ingredients. And to become a fully vegan beauty brand, this had to change.

Christine Hall, Vice President of Research and Development at Aveda describes the task she and her team faced in this month’s media release about the brand’s new vegan designation saying, “removing beeswax was one of the biggest challenges for Aveda formulators because it helps to create texture, structure, color payoff, and smoothness.” ​

“One common alternative to beeswax for lip products specifically is synthetic beeswax, a wax that is petroleum derived,” ​she tells the press.

“But at Aveda, because we are committed to maximizing our use of naturally derived ingredients, we opted instead to create a unique blend of plant-based butters and waxes that are strong enough for application, but also feel good on your lips,” ​explains Hall.

Arizona Muse joins Aveda brand to educate consumers about beauty and sustainability

“We are thrilled that we can now further decrease our impact on the planet by offering 100% vegan products, and for our partnership with Arizona Muse, an authentic ambassador who is both a pioneer and a force for change,” ​says Barbara De Laere, Aveda Global Brand President.

Muse began her career as a fashion model, has since become a climate activist and works as a sustainability consultant in and beyond fashion. Now she is Aveda’s first global brand ambassador.

Let's block ads! (Why?)

"ingredients" - Google News
January 09, 2021 at 05:47AM
https://ift.tt/3q5oRDc

Aveda goes 100% vegan, removing bee-derived ingredients - CosmeticsDesign.com USA
"ingredients" - Google News
https://ift.tt/2Qstat1
Shoes Man Tutorial
Pos News Update
Meme Update
Korean Entertainment News
Japan News Update

Bagikan Berita Ini