According to Kerry’s recently released 2020 taste charts, “2020 will bring a resurgence of nostalgia and indulgence across all categories,” driven by a need to complement – and in some cases mask – the flavors of increasingly popular functional ingredients.
Kerry notes that among the 20 fastest growing flavors of the last year, nostalgic and indulgent flavors appear prominently, including in Kerry’s 2020 Sweet taste chart flavors such as graham cracker, breakfast cereal and brown butter. In the company’s salty snack chart, the comforting and decadent flavors peanut butter, salted caramel, pumpkin spice and salted egg appear in the emerging category. While brown butter, bacon, dulce de leche, and Irish cream appear in the emerging category for beverages.
Among the 20 fastest growing flavors in the past three years, which Kerry categorizes as “up and coming,” indulgent and nostalgic flavors across categories include cotton candy, brown sugar, cookies & cream, fudge, dark chocolate, molasses, butterscotch, praline nuts, and buttered rum.
These flavors are emerging at the same time that consumer interest is increasing in functional ingredients, which may offer health benefits but come with unfamiliar, bitter or otherwise undesirable flavor notes, according to the US Taste Charts.
For example, among the rising functional ingredients Kerry lists in its 2020 Taste Charts, are moringa, algae, turmeric, CBD, chlorella and maca, which might be “earthier,” more bitter or vegetal than most mainstream consumers prefer.
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January 21, 2020 at 09:33PM
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Interest in nostalgic, indulgent flavors rise to balance functional ingredients' off-notes, Kerry predicts - FoodNavigator-USA.com
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