The white paper was written based on an online survey which Swisse had conducted with major digital platforms such as Tencent.
A total of 14,352 survey responses was received between July 29 and August 25. Nine in ten of the respondents were females, only 7% of the respondents were males.
One-third of the respondents were higher income earners, with a monthly salary of over RMB$10k (US$1,496), while the rest were earning less than this amount.
Also, most of the individuals (35%) surveyed were civil servants or working in public institutions.
Results showed that the topmost concern was facial spots, with nearly 9,500 responses highlighting this as their main concern.
The other key concerns include skin dullness, dry skin, wrinkles, sagging skin, enlarged pores, pimples, oily skin, and skin redness and sensitivity.
Factors affecting purchase
China consumers tend to choose beauty products based on the active ingredients used and the product formulation, said the survey findings.
Product quality and brand are at the next most important factors, followed by price and recommendations from friends.
Nearly eight in 10 (79%) said they have bought or considered buying a beauty-from-within supplement.
Examples of products purchased include those containing plant extract, such as grape seed, aloe vera, and products containing vitamins, minerals, or collagen.
For collagen products, the decision to buy a product lies in whether the collagen peptide is patented or clinically tested.
Consumers also make the decision based on recognition from industry experts, size of the peptide, and recommendations from celebrities or friends.
"ingredients" - Google News
October 26, 2020 at 08:33AM
https://ift.tt/34qozyD
Nutrition and beauty in China: Formulas and active ingredients the key purchasing factors – Swisse research - CosmeticsDesign-Asia.com
"ingredients" - Google News
https://ift.tt/2Qstat1
Shoes Man Tutorial
Pos News Update
Meme Update
Korean Entertainment News
Japan News Update
Bagikan Berita Ini
0 Response to "Nutrition and beauty in China: Formulas and active ingredients the key purchasing factors – Swisse research - CosmeticsDesign-Asia.com"
Post a Comment