Black Friday only used to refer to the day after Thanksgiving, when a lot of things would suddenly go on sale. But dedicated shoppers know it’s no longer just a day, but a full season, and lots of the best sales are already well underway. Below, you’ll see discounts on lots of Strategist hits, including chef-favorite rice cookers, expert-recommended razors, designer-approved sheet sets, and much (much) more. Whether you’re in need of a gift for someone on your holiday list or just shopping for yourself, there’s truly something for everyone.
To make it easier to sort through, we’ve organized this list alphabetically by merchant, from AllModern and Amazon to Walmart and Wayfair. If you’re looking for a more specific sale, we’ve also rounded up the best Sephora Black Friday deals, the best Brooklinen Black Friday deals, the best Ulta Black Friday deals, and even the best Black Friday mattress deals. We’ll update this page daily as more deals continue to roll out through Cyber Monday — but be sure sign up for our email newsletter for extra sales coverage, too.
Take 25 percent off select furniture and décor as part of AllModern’s Early Access Black Friday sale.
This neutral rug is made from durable, hand-loomed jute, which can easily withstand high-traffic areas. It’d look particularly handsome in a hall or entryway.
Amazon’s Early Black Friday deals are officially here, with dozens of new holiday discounts appearing daily.
Strategist tech writer Jordan Bowman says the “immersive noise cancellation, superior battery life, and swappable ear tips for a more custom fit” make the Apple AirPods Pro superior to the OG model. For a limited time, they’re $90 off at Amazon and Walmart.
This sleek, sturdy Nespresso machine also comes with the company’s speedy milk frother.
This very giftable 23andMe testing kit comes with over 150 personalized genetic reports and screens for health conditions like type 2 diabetes, late-onset Alzheimer’s disease, and lactose intolerance.
Strategist newsletter editor Mia Leimkuhler says this 5.5-cup rice cooker from Zojirushi — which she uses five days a week — makes “flawless rice with just the push of a button.”
A robot vacuum — very much like this Roomba model — once saved Strategist writer Liza Corsillo’s relationship. It works on both carpets and hard floors, and can connect to your phone or voice assistant.
Select suitcases, bags, and travel accessories are up to 40 percent off in the company’s second-ever Black Friday sale.
Away’s carry-on suitcase is a favorite of several travel writers we’ve spoken to. This version features a durable, water-resistant nylon exterior designed to expand by almost two inches so you can pack in even more.
Save up to 50 percent on tablets, headphones, games, small appliances, speakers, and more. (And you can shop our full guide to the best deals at Best Buy here.)
The noise-canceling headphones our tech writer says are “comfortable to wear for hours on end” and can seamlessly connect to two devices at once.
The lo-fi cousin of one of our favorite AeroGarden smart gardens comes with a six-pod gourmet-herb seed kit.
Whether you plan to use it for streaming, surfing, drawing, or emailing, this 32GB Android tablet from Samsung does it all at a fraction of the price of a laptop.
We think the geometric pattern on this Keurig coffee maker — designed by potter and designer Jonathan Adler — would look great on just about any countertop.
Take 20 percent off everything including bedding, bath, loungewear, and more. (You can shop the full list of our favorites from the sale here.)
When former Strategist senior writer Lauren Levy tested out the brand’s Linen Duvet Cover, she found that unlike most linen sheets she’d tried, Brooklinen’s have “an immediately worn-in feel that only gets softer over time and with each wash.”
Brooklinen’s Classic Core sheets are also a longtime Strategist favorite. “It is really hard to beat the quality of these sheets for the price,” says one interior designer we spoke to. “They feel like butter, and still look and feel great after many times in the wash.”
As part of the brand’s Gratitude Sale, you can take up to 40 percent off the Dawn Dress (all colors and patterns) and 30 percent off select styles. Note that all sales are final.
This goes-with-everything dress features a V-neck with a snap closure and a drawstring waist.
We can’t imagine going apple-picking in anything else.
Dame, one of our favorite sex-toy brands, is offering 20 percent off sitewide at checkout.
The brand’s Eva vibrator is designed to rest snugly under the labia, with wings that give it a snug fit. “You just press a button and it vibrates, so you don’t have to be holding something in place while you’re engaging in intercourse or other kinds of intimacy,” explains one sex expert we spoke to.
Save up to 30 percent on best-selling skin-care and hair-care items with code BLACK. (You can find our full list of favorites from the Dermstore Black Friday sale here.)
Strategist beauty columnist Rio Viera-Newton says this best-selling Aquis hair wrap “not only dries hair in less than half the time it takes with a standard cotton towel” but is “so gentle that it leaves your hair looking silky and feeling soft.”
Beloved by Strategist readers, skin-care experts, and even Reddit, this exfoliating treatment from Sunday Riley — which promises even, exfoliated, and brightened skin — is now less than $100.
Take 30 percent off sitewide on leggings, bras, bodysuits, and more.
We named this rarely-on-sale sports bra among the best plus-size workout clothes. It goes up to a size 6XL, which can accommodate a DDD bust and a 50-inch band.
Best-selling Luster author Raven Leilani told us she can’t live without these high-rise leggings. “There’s no compliment better than a compliment from another woman, and whenever I wear them, I get the most compliments from other women,” Leilani says. “I feel like they suit many body types — you don’t have to have a perfect body to wear them and look good.”
Enjoy up to 25 percent off all orders through November 29, no code necessary.
For the budding home chef on your list, “the Great Jones Holy Sheet is a great addition,” says chef Lani Halliday. “It’s sturdy and thick, and you can depend on it to stay nice and flat while affording you an even bake.”
Author and CEO Meena Harris told us that while she likes her Le Creuset Dutch oven, “this Great Jones one is longer and shallower, which makes it easier to cook stuff more evenly and in less time.”
Highline Wellness — one of our go-to CBD brands — is offering 20 percent off at checkout for Black Friday.
If you’re somewhat of a CBD purist, the brand also sells broad-spectrum CBD oil ranging from 250 mg to 3,000 mg. While you can’t go wrong with either flavor, I particularly like the citrus.
Discounts up to 35 percent on best-selling gear and all-black colorways as part of the retailer’s Undercover Sale.
One of Huckberry’s best-selling styles, this jacket is made from waxed and weather-resistant canvas, with a quilted interior lining for extra warmth.
While we probably wouldn’t recommend going hiking in them, these Crocs have a rugged outsole for extra grip and traction.
We’ve never tested the Anti-Anxiety Notebook ourselves, but it’s been the subject of many a Strategist group chat: According to the brand, it was designed by therapists to help you track your emotions, become more aware of thought patterns, and reduce stress and anxiety.
This actually stylish compost bin is attractive enough to leave out on the countertop. It’d make a perfect gift for the friend who has a weekly trip to the farmers’ market blocked off in their calendar.
Holiday-ready styles are up to 40 percent off at J.Crew with code SHOPEARLY.
This hard-wearing vest from J.Crew’s premium workwear line features a lightweight fill and Sherpa-fleece lining plus two side-entry pockets.
Made from a blend of alpaca and merino wool, this is the easy crewneck sweater you’ll be reaching for all winter long.
Levi’s Red Tab members can take 40 percent off their purchase (and get free shipping) as part of the brand’s Early Access Indigo Friday Sale. Membership is free and requires only an email address.
Some ’70s-inspired straight-leg jeans that are still in stock in sizes 23 to 32.
We particularly like the relaxed, boxy fit and vintage look of this neutral trucker jacket.
Levi’s 501s are an eternal favorite of the stylish men we speak to, who say their fit and versatility make them the “gold standard” of jeans.
Lunya — one of our favorite brands for machine-washable silk — is offering a universal 26 percent discount as part of its first-ever sitewide sale.
After former Strategist staffer Hilary Reid laundered this washable silk set, she was happy to find that her clothes “were impressively smooth, unwrinkled, and felt as lovely as they did prewash.”
The matching silk robe that one reviewer calls the “perfect blend of structured comfort.”
Take up to 75 percent off across all categories as part of the retailer’s Black Friday Early Access sale.
These creeper-esque Chelsea boots from Franco Sarto will add a touch of edge to just about any outfit.
It’s not every day we see an under-$20 toaster oven.
Any boyfriend or brother would be happy to receive a corduroy shirt for cool-weather layering.
This seven-piece comforter set comes with everything you (or they) will need for a full bedding refresh this winter, including a comforter, two standard shams, a flat sheet, a fitted sheet, and two standard pillowcases.
Through November 28, Madewell is offering 30 percent off almost everything with code OHJOY.
Several cool people we’ve spoken to swear the brand’s Transport Tote is one of the best bags (for work and life) you can buy. This cross-body version is sized down for easier carrying and has a convenient zip-top closure to keep all your essentials secure.
These vintage-inspired jeans have a touch of stretch for a broken-in feel.
Save up to 33 percent sitewide, including on cutting boards, kitchen knives, mixing bowls, and more.
We featured this giftable cutting-board set in our list of Mother’s Day gifts that give back and in our roundup of products that give back to the AAPI community. This holiday season, Material Kitchen is donating 50 percent of the profits from two of its popular colorways — this emerald green and a neutral beige — to Heart of Dinner and Drive Change.
Strategist editor Maxine Builder says Material Kitchen’s Japanese-style chef’s knife “cuts through tomatoes like a hot knife through butter.”
So many mattresses are currently on sale — from Allswell to Leesa to Tuft & Needle — that we went and made a whole roundup of our Strategist-tested favorites here.
Naadam — the maker of some of our favorite cashmere sweaters — is taking 40 percent off nearly sitewide with code BLACKFRIDAY.
Reviewers say this now-under-$100 cashmere crewneck has the perfect cropped, boxy fit.
You could also pick up one of the brand’s highly giftable cashmere beanies. (If this peacock blue isn’t your thing, it’s available in seven other colors.)
Take up to 40 percent off select items for men, women, kids, and home. (And be sure to check out our full guide to the best early Nordstrom deals here.)
This bouclé cotton sweater from Eileen Fisher is made from organic cotton, which is much (much) easier to care for than wool or cashmere.
I can’t speak to their comfort (yet), but I did purchase these knee-high Sam Edelman platform boots last week. I plan to wear them with my new pair of Sheertex tights (more on that below) and a black miniskirt.
A (very giftable) packable puffer blanket for the outdoorsiest among us.
Refresh their (or your own) underwear drawer with a three-pack of everybody’s favorite Calvin Klein boxer briefs.
With code HAPPY25, you can take 25 percent off everything (yes, everything) the retailer sells, including all its polish colors, sets, nail stickers, and press-ons.
The Cut’s beauty director Kathleen Hou says this nontoxic nail polish “lasts so long that it’s almost kind of freaky.” This pinky-neutral polish set — a favorite of Strategist writer Chloe Anello — would make a foolproof holiday gift for the picky teen or choosy in-law on your list.
Onsen — a favorite brand of mine for Japanese-style bath towels — is taking 30 percent off sitewide with code BF2021.
I recommend picking up the brand’s waffle-weave bath set, which comes with a hand towel, bath towel, and face towel. Each is made from quick-drying (yet highly absorbent) cotton.
Take 23 percent off sitewide as part of the brand’s Slowvember sale. (Shop the full list of our favorites from the Ordinary here.)
A makeup artist told us this niacinamide-zinc serum “stops breakouts dead in their tracks.”
Strategist writer and avid moisturizer Tembe Denton-Hurst says this rose-hip oil helps her “maintain an even, bright,” and “suspiciously glowy” complexion.
Select Our Place cookware is up to $125 off through November 29.
The chef-favorite Always Pan set can serve as a nonstick fry and sauté pan, steamer, skillet, saucier, and spoon rest.
This walnut cutting board would make a thoughtful gift for the home cook who has it all.
Add some color to your dinner parties with these stackable drinking glasses. Along with the sage green shown, they’re on sale in sunset orange, clear, and light brown.
Outdoor Voices is taking up to 50 percent off select best-selling styles as part of its Pre–Black Friday sale. (And be sure to check out our full guide to the best early Outdoor Voices deals here.)
Here’s a low-impact crop top for your next at-home workout.
And the matching bike shorts to wear with it.
Parachute members (membership is free and requires only an email address) can take 20 percent off just about everything through November 29. Our full list of favorites from the sale can be found here.
A favorite of interior designer Kate Lester, these crisp cotton sheets are both “lightweight and durable,” she says, and they actually get softer with each wash.
One of our favorite underwear brands, Parade is taking 30 percent off everything at checkout.
Model Shelbi Grant says the brand’s Cheeky underwear is “buttery-soft” and generous in sizing because of stretch. She wears a size down for when she wants a snug pair to “wear under dresses and skirts” and wears her regular size for “lounging.”
Schoolhouse is taking 10 percent off sitewide along with 15 percent off your purchase of $250 or more and 20 percent off your purchase of $1,000 or more.
This vintage-inspired flip clock is the closest you’ll get to the coveted Copal for a fraction of the price.
A subtly striped cotton quilt finished with a not-too-sweet diamond stitch.
New deals on select brands daily, plus free shipping with code FREESHIP.
You can take a rare 30 percent off select Anastasia Beverly Hills Brow products. Strategist beauty columnist Rio Viera-Newton says the brand’s cult-favorite brow pencil is “the best of the best” for shaping and filling in brows for a natural look.
Sheertex, which makes our favorite virtually indestructible tights, is taking up to 50 percent off select best-selling styles and 30 percent off everything else for Black Friday.
“My dog, Reggie, jumps up on me with his doggy claws, and the tights don’t rip or snag,” says Strategist newsletter editor Mia Leimkuhler, who owns three pairs of Sheertex’s classic tights. Plus, she once tossed them into the washing machine by mistake, and they came out “perfectly fine.” (I should add that I purchased a pair, too.)
Strategist writer Liza Corsillo, another Sheertex fan, told me she styles her sky-blue pair with black knee-high boots.
Up to 35 percent off wall art, home décor, apparel, bedding, and more.
Tell your friends you brought this antique-looking floor cushion back from your trip to Europe.
Soko Glam is taking 30 percent off nearly sitewide with code SGWONDERLAND30.
Rio says this serum brightens skin and corrects hyperpigmentation with ingredients like smoothing niacinamide, soothing mushroom extract, and 10 percent pure vitamin C. It’s easy to apply under makeup and vegan and cruelty free.
Save up to 50 percent on menswear, womenswear, accessories, home goods, and more.
This cozy cotton-blend terry-cloth robe from Skims is still in stock in sizes XXS to XXL.
This streetwearish puffer jacket from Adidas will keep you toasty warm all winter.
Through November 24, you can take 20 percent off your purchase at Starface with EARLYBIRD20.
Our beauty columnist Rio Viera-Newton says these star-shaped pimple patches “help suck out any oils and pus” from active spots, making your zits look smaller and flatter by the time you remove them.
Up to 55 percent off select cookware, kitchenware, bakeware, and more until November 30.
This sauteuse oven from Le Creuset — a slightly smaller, shallower version of the brand’s standard Dutch oven — is the perfect size for serving two.
If you’re in charge of Thanksgiving dinner this year, you can use the larger of these two bakers for sides and stuffing, and the smaller one for crumbles and desserts.
Target is offering new holiday deals across all categories each day.
This nine-in-one pressure cooker from Instant Pot — the slightly more advanced version of our favorite model — can steam veggies, slow-cook carnitas, simmer soups, and much (much) more.
Speaking of soup, this do-it-all Ninja blender will turn practically any delicious mixture of aromatics and vegetables into a great one.
This is the best-rated board game on Amazon. One five-star reviewer who bought it for their teenage daughter calls it “a quirky, funny, and flexible game that provides actual interaction in a light and funny way.”
If you’ve got a college student on your gift list, this compact Keurig is designed for brewing in dorms and city apartments.
Up to 50 percent off select makeup, skin care, and hair care. (And you can find our full list of favorites on sale here.)
Strategist writer Dominique Pariso says she’s been eyeing this T3 hair-dryer brush all year — and it’s now the cheapest she’s ever seen.
Reviewers say this lip gloss from Kylie Cosmetics goes on smooth rather than sticky.
New deals each day offering up to 50 percent off electronics, toys, home items, fashion, and more. (Shop our full list of favorites from the sale here.)
You can’t go wrong with a classic like Jenga, which is as fun for 9-year-olds as it is for their parents.
One avid gamer told us PowerA Nintendo Switch controllers are “high-quality, responsive, and durable,” making them a “must” for non-Joy-Con gaming.
An exceptional deal on this shaver from Philips Norelco — the maker of some of our favorite electric razors — which features self-sharpening blades that work on wet or dry skin.
If you’ve got a little one on your holiday list this year, a child psychologist told us that playing with Legos “allows [kids] to develop their own creative ideas and fosters spatial awareness.” (Depending on their playing style, it might also teach them to look before they step when barefoot.)
Up to 80 percent off décor, furniture, bedding, and appliances until November 30.
A still-in-stock pre-lit artificial Christmas tree for just over $100.
Lastly, this stylish floor lamp features a brown rattan shade and sturdy marble base.
Discounts up to 50 percent off on shoes, clothing, accessories, and more.
These lace-up combat boots are also on sale in olive green and taupe.
And finally, this Carhartt dog vest would make a thoughtful gift for even the most discerning dog parent.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
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