Headquartered in San Francisco, California, Novi uses artificial intelligence or AI to do the work that commonly takes product developers and cosmetic chemists precious time.
Every ingredient in a clean beauty formulation must meet the sourcing, processing, and compositional criteria set by the brand and, more often than not, the brand’s current and prospective retail partners, as Luciana Coutinho explains so neatly in episode 3 of the Cosmetics Deign Clean & Ethical Video Series. Many retailers today have some sort of chemical, sustainability, or even clean beauty guidelines—think, Credo, Sephora, QVC—that brands have to abide by to even have a chance of working with them or earning a particular seal.
Novi has partnered with Sephora to help brands meet clean beauty ingredient standards
This month, Novi announced a partnership with Sephora that will help brands meet the retailer’s chemical policy and achieve the Clean at Sephora Seal.
“Novi is providing an innovative service to brands we’ve never seen before,” says Carley Klekas, Sephora’s Senior Manager of Product Sustainability, in a news item posted on noviconnect.com. “The public chemicals policy is crucial to Sephora, showing clients we are prioritizing ingredient safety and sustainability, but it can be challenging for some brands to act on, which is why Novi is a game-changer in helping brands get more sustainable products into the hands of our clients.”
And the Novi platform lets “retailers verify that brands only use ingredients that meet their standards,” as Yashaswi Shrestha, Director, Science and Research at Novi, tells Cosmetics Design.
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June 30, 2020 at 11:15PM
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Clean Beauty Tech: Novi helps brands source ingredients that meet clean beauty retailers' guidelines - CosmeticsDesign.com USA
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