dDrei-Milch with vitamin D launched at Anuga

Sufficient vitamin D intake for everyone, better animal health and fair payment for farmers: dDrei-Milch wants to revolutionize the dairy industry with a sustainable concept.

The new product was launched at Anuga in Cologne, for the upcoming fall and winter seasons, when many people have low vitamin D levels.

DDrei Milchkristalle GmbH, founded in Germany in 2020, is the first manufacturer of cow's milk with a high amount of natural vitamin D. The concept is intended to benefit consumers, farmers and animals and help remedy vitamin D deficiency in Germany in a natural way. dDrei is based in Munich-Schwabing and Freising. The project manager is Sabine Obermeier, who is behind the dDrei concept out of personal conviction and who has years of experience in the lighting industry.

ddrei

The dDrei-Milch is based on a patented process through which the milk contains up to 20 times more natural vitamin D (2μg/100ml) than conventional milk (0.08μg/100ml). A glass of 250ml of the new product contains the recommended daily amount for adults.

“Large amounts of native vitamin D can be enriched in milk. Housing conditions with high-quality feeding, free running and plenty of sunlight give dDrei milk a health benefit. In addition, good production conditions and a reasonable price help to generally improve conditions in the dairy industry,”​ said Obermeier.

The startup from Munich wants to revolutionize production methods and turn an entire system upside down.

“We want to initiate real change with our dDrei concept and stop the downward trend in the dairy industry. Through fair and sustainable production conditions, our concept can ensure more animal welfare and health, support farmers and at the same time help consumers. The health benefits of vitamin D on the immune system, teeth and muscles have been adequately documented and secured by health claims,”​ Obermeier said.