Fedima is the European trade association representing the bakery, patisserie and confectionery ingredients’ manufacturers.
BAS: You have only recently been appointed Secretary-General of Fedima - please tell us about yourself and your route to the baking ingredients industry.
I have more than 25 years of experience in the food and drinks industry, covering different roles and responsibilities across sales (local and international), general management, and public affairs with Danone, Scottish & Newcastle and Diageo.
I have mainly worked in the alcoholic beverage sector, arguably one of the most regulated industries on the planet.
I recently joined Lobco, an Antwerp-based consultancy agency, as managing partner. Last year, Fedima approached us to consider taking up the Secretary General role – an invitation I couldn’t refuse.
BAS: Please describe your leadership style. Will your role give you the opportunity to get hands-on experience to share with members?
I would describe my leadership style as collaborative. It is important to focus on both facilitating and coaching, as well as challenging with positive intent and with an open mindset if needed.
While I am new to the baking ingredients industry, I do see a lot of common ground with my previous field of expertise. Similar challenges arose around our license to operate and around sustainability, albeit at a different level. As such, from my perspective, I believe I can already add value by sharing my experience and ideas, but I do intend to become a Jedi-master on bakery ingredients soon.
A hands-on approach to sharing my experience is very much part of my purpose in this role.
BAS: What is Fedima’s mission statement?
To create a favourable environment ensuring a sustainable and an innovative bakery industry.
BAS: Please complete the sentence: Teamwork is important because …
… there is no ‘I’ in ‘team’. Teamwork almost always leads to better outcomes and simply put, it is much more fun.
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June 02, 2020 at 05:47PM
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'I intend to become a Jedi-master on bakery ingredients in order to drive sustainable and an innovative industry': Getting to know Fedima's secretary-general - BakeryAndSnacks.com
"ingredients" - Google News
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