According to Arla, this is the first organic micellar casein isolate to hit the market. Micellar casein isolate is a slow-digesting ingredient as opposed to the faster-absorbing whey protein, the other protein fraction from milk. In a milestone for Arla Foods Ingredients, it is also the company’s first ingredient to be offered in an organic version, made from certified organic milk from Denmark.
Applications
The new micellar casein isolate contains a minimum of 87% native protein, is low in lactose and fat, heat-stable as well as taste-neutral. The ingredient can be added to functional health foods and active nutrition applications, such as ready-to-drink high-protein beverages and powder shakes.
“Protein’s benefits for muscle growth, recovery and weight management have driven consumer demand in a range of categories. But while the high-protein trend is definitely here to stay, manufacturers also have to meet many other needs. MicelPure combines high protein levels and functionality with an offer of healthy wholesomeness that increases appeal,” noted Joe Katterfield, Business Development Manager for Sports Nutrition and Health Foods at Arla Foods Ingredients.
Birgitte Kynde Ravn, Global Industry Marketing Manager Sports Nutrition and Health Foods, Arla, told NutraIngredients-USA that this supply and demand balance makes for perfect timing:
“Consumers are increasingly seeking organic, natural and wholesome foods which also deliver functional and health benefits. Therefore, this is the perfect time – both for dairy manufacturers and health food producers – to enter the organic market or to extend existing product lines with organic options.”
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August 11, 2020 at 11:41PM
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Arla Foods Ingredients enter organic ingredient market - NutraIngredients-usa.com
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