CHICAGO, IL
Friday, August 21st, 2020
Supplier of organic and non-GMO ingredients, Terra Ingredients, recently announced its partnership with IYA Foods, a Chicagoland food business known for its exceptional taste through the use of authentic, African-inspired flavors. The new partnership has evolved into the launch of an innovative new rice flour alternative, fonio flour.
“At Terra Ingredients, we seek to partner up with dynamic, well-run food companies to introduce fonio to U.S. households while still valuing the origins of the grain and promoting sustainable agriculture,” stated Malick Diedhiou, who manages Terra’s brand partnerships as a Commodity Trader. “IYA Foods shares these objectives and works tirelessly to provide innovative, high-quality products to its customers.”
Made with 100 percent Terra provided fonio from West Africa, IYA Foods’ fonio flour is a plant-based, gluten-free, and non-GMO flour substitute with a higher nutritional value. Being the smallest seed of all millet species, fonio is an incredibly versatile ancient grain that has been cultivated and consumed for centuries in West Africa.
Terra Ingredients, one of the only companies able to supply fonio at a significant volume and scale, is excited to partner with brands like IYA Foods to take the supergrain mainstream.
“I tapped into my African heritage to find foods that provide great-tasting nourishment to individuals looking for healthier options,” said Toyin Kolawole, CEO and Founder of IYA Foods. “Given Terra’s unmatched dedication to retaining the nutritional integrity of their ingredients, we are thrilled to partner and offer fonio to American consumers."
According to the press release, Kolawole started the IYA Foods brand as a labor of love to provide exciting new ways for her family to eat healthily and facilitate positive experiences about different cultures. The partnership between IYA Foods and Terra Ingredients will ultimately include the launch of multiple co-branded products.
Currently working together to incorporate fonio into all of IYA Food's standard flours and baking mixes, the duo anticipates reinventing traditional household staples in a familiar and instinctive fashion.
“We look forward to working with IYA Foods on making fonio more widely accessible to health-conscious consumers across the US. Terra and IYA share a common goal of creating positive social impact through tasty and nutritious food," said Diedhiou.
The fonio flour can be purchased online at Amazon and additional IYA Foods’ products can be purchased at Walmart and Mariano’s.
A partnership born out of the love of sharing good food, now that’s something we at Deli Market Foods wholeheartedly support.
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August 21, 2020 at 10:52PM
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Terra Ingredients Announces Partnership With IYA Foods; Unveils Initial Launch of Fonio Flour - Deli Market News
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