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Fungi ingredients shaping up to be big winners in 2020, market snapshot reveals - NutraIngredients-usa.com

In conjunction with the publication of ABC’s recent annual Herb Market Report​, the group published additional data that looked at sales in the first six months of 2020.  It's a first, said ABC founder and executive director Mark Blumenthal.

“Every year people are anticipating the Herb Market Report and it’s always to see where things are and it’s always about how last compared to the year before,”​ Blumenthal said.

“But with the way COVID-19 has reshaped our lives and with how it has affected how people are buying herbs, there have been many reports of a spike of demand through the first half of 2020. We wanted to have something with more relevance, that was more was more timely,” ​he added.

The herbal supplement tent just keeps getting bigger

The report, which has been published in the latest edition of HerbalGram​, ABC’s periodical publication, lines up with other recent snapshots of the supplement market showing a sharp rise for herbs and fungal ingredients aimed at immune health.

Using SPINS data, the report found that overall supplement sales were up 39% in mid March over the same period a year previously.  Sales predictably receded somewhat thereafter, as supplement buying to some degree was driving by the pantry stocking phenomenon.  But by mid June, sales were still tracing at 14% higher than the year before.

The report predicts that overall the supplement market will see a higher yearly sales growth in 2020 than it has experience for more than two decades.  And for immune health ingredients that projection is even rosier.  This subcategory is expected to see a more than 50% year-over-year rise by the end of 2020, even with the hangover from the pantry-stocking phase.

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