BELLAIRE, MI – Shorts Brewing Company is once again celebrating the start of fall with a beer that is Pure Michigan.
Now available, Pure Michigan Autumn IPA is a 100 percent Michigan-grown and harvested IPA that highlights the state’s agricultural bounty and nationally recognized craft beer industry. The beer is also brewed to encourage travelers to #HopIntoMichigan with socially distanced fall travel.
“Fall is an exciting time of the year in Michigan, and this year is no different. As the weather cools and the colors begin to change, and with virtual learning meaning more flexibility for many families it’s the perfect opportunity for travelers to take a socially distanced, Pure Michigan road trip,” said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation.
“Fall is also harvest season, which allows our friends at Short’s Brewing Company to highlight our bounty in Pure Michigan Autumn IPA once again. We’re thrilled to bring back all-Michigan brew back again to enjoy during this special season.”
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Short’s Brewing Company used ingredients from Michigan maltsters Empire Malting Company, Great Lakes Malting Company and Valley View Farms, hop farms MI Local Hops and Hop Alliance and yeast from Craft Cultures. K
At 5.6% ABV, Pure Michigan Autumn IPA combines smooth hop flavors with fruity esters, along with a blend of pine and citrus to create honey-like malt sweetness.
“Imagine yourself on a scenic overlook at sunset—the fall colors and warm sunlight change everything to orange and warm your soul (and your favorite sweater) as the leaves swirl around you. That’s the feeling we want you to have when you drink this beer—Pure Michigan—and thanks to our Michigan suppliers, it’s just that,” said Joe Short, founder of Short’s Brewing Company.
The beer was first released in 2019 to great success. As a result, Shorts is increasing its distribution in 2020. Beginning on October 2, a multi-week distribution cycle will begin across Michigan, with Pure Michigan Autumn IPA being available at Meijer, Busch’s, D&W Fresh Market, VG’s Food Center and Kroger Marketplace, along with many independent retailers.
An interactive map, highlighting all locations where to find and purchase the beer will be available, at shortsbrewing.com and michigan.org/breweries.
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September 24, 2020 at 01:56AM
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Shorts Brewing brings back fall IPA made with 100% Michigan ingredients - MLive.com
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