“There are a ton of ancillary and support services that go along with this sort of protein palooza that’s going on. Everybody wants to put a new protein out, whether it comes from fungus or air or carbon dioxide, and it is all really exciting, but they all need some of these support services,” Nick Rosa, co-founder and managing director at Sandbox Industries told attendees at last week’s virtual Future Food Tech Summit.
As a venture capital firm focused on helping disruptive startups, including those creating plant-based alternatives to animal products, Rosa said that Sandbox Industries is looking closely at what adjacent services, ingredients and additives are needed or already available for mass plant-protein production and their potential impact on the cost of final products.
“The people who figure out the scaffolding [for cellular meat], the people who figure out how to make protein at the lowest cost possible are going to be the winners,” he said.
Nadav Berger, founder and managing director of Peak Bridge Partners, adds that he is particularly interested in “smart ingredients that actually will simplify those complicated lists” of ingredients of some plant-based proteins. He explained that many consumers are turned off by extensive processing and ingredient decks filled with unfamiliar or “unnatural” components.
Plus, he added, “if you find something which is unique and proprietary, that can take out three, four, five ingredients, then it is also cost effective because you can charge more because it meets two goals: one simplifying or [creating] maybe a clean label … and it makes it healthier.”
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September 25, 2020 at 09:04PM
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Investors, brands look beyond finished plant-based meats to supporting ingredients, technology - FoodNavigator-USA.com
"ingredients" - Google News
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