Pandemic skin care: Shiseido's AQUALABEL launches range focusing on skin health and fermented ingredients - CosmeticsDesign-Asia.com

Aqua Wellness is the latest range from AQUALABEL, a skin care brand owned by Shiseido, that was designed to be a simple beauty solution to protect the skin barrier and keep skin healthy.

It was developed in response to a market research study conducted by Shiseido in July, which sought to find out how the perception of skin care has shifted considering the COVID-19 pandemic.

Shiseido reached out to 500 women and 55 men through an online questionnaire to find out that around half of the respondents currently identified as being health conscious.

This increased by 1.5 times pre-pandemic and the shift of being generally more health-conscious has trickled down into skin care.

More than half the participants said that because of the COVID-19 pandemic, they became conscious about skin care.

The survey showed that consumers perceive healthy skin as one that is resistant to external forces like the environment as well as negative effects like skin roughness and acne.

In light of this, beauty consumers are prioritising product characteristics such as simplicity, trustworthiness and reliability.

Consumers also said the advent of the pandemic have made them more likely to check the ingredient lists for products for ingredients they perceive to be good for them.

Fermented skin care gains ground

According to the survey, around 70% of respondents said they were conscious of ‘health’ as a keyword in skin care.

Interestingly, this is also drawing more people towards fermented products.

The survey found 93% of respondents have incorporated fermented products into their lives in order to improve their gut health for the sake of their immunity.

Adblock test (Why?)

"ingredients" - Google News
September 13, 2021 at 08:54AM
https://ift.tt/2XdsrBQ

Pandemic skin care: Shiseido's AQUALABEL launches range focusing on skin health and fermented ingredients - CosmeticsDesign-Asia.com
"ingredients" - Google News
https://ift.tt/2Qstat1
Shoes Man Tutorial
Pos News Update
Meme Update
Korean Entertainment News
Japan News Update

Bagikan Berita Ini