Tvachamrit was inspired by the homemade Ayurvedic remedies founder Aastha Jain grew up with.
It debuted in 2018 offering modern takes on familiar Ayurvedic concoctions like Ubtans – a multifunctional skin care product made with ingredients such as turmeric, rose water, and other traditional ayurvedic ingredients.
Aastha told our Indie Pioneers podcast that she believes Ayurvedic beauty brands have tremendous opportunities on the international stage, considering the demand for effective natural ingredients.
“I feel that in the last few years, Ayurveda evolved a lot in India, but there is still scope for it to expand globally… And like I said, people are looking for products that have the results of cosmeceuticals, but they want the ingredients to be plant-based.”
She highlighted that the trendy bakuchiol is derived from an Ayurvedic herb called bakuchi.
“It’s like a plant alternative to retinol, and that’s in great demand, not only in India, but also in the US and everywhere. There are a lot of these natural alternatives that one could turn to, and there’s where Ayurveda comes in. So globally, I feel like the entire market could be Ayurveda-based in a couple of years.”
The company is currently focused on reinforcing its foundation in India, but Aastha said her goal was to develop the global presence of Tvachamrit.
“I really want to establish Tvachamrit in the West, since it’s a relatively new concept over there compared to India. I’m also really into health and wellness so I want to foray into the spa and wellness industry as well.”
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August 08, 2022 at 08:29AM
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Taking Ayurvedic beauty global: Why emphasising efficacy of traditional ingredients is key for growth - CosmeticsDesign-Asia.com
"ingredients" - Google News
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