The data specialist’s 2019 Q3 Global Survey – conducted across 40 countries with more than 29,000 respondents – investigated a wide range of topics, including shopping behaviour, packaging preferences and general health concerns. More specifically, it looked at consumer views on the health impact of 50 food and drink ingredients and the appeal of 25 beauty and grooming ingredients and ten household care ingredients.
Findings showed that ingredients considered to be more ‘natural’ by consumers held most appeal. Aloe vera, grains and pulses and honey were the top three most appealing ingredients identified in food and drink, believed to be good for the body.
The survey showed that consumer desire for more natural ingredients also held true in beauty and grooming. The most appealing ingredients within the category were vitamin C, vitamin E and fruit or vegetable extracts – “not surprising, given these ingredients portray a ‘health halo’ due to their ‘natural’ reputation”, said GlobalData.
‘Real’ and ‘highly natural’ ingredients
Amira Freyer-Elgendy, consumer analyst at GlobalData, said the desire to consume products with natural ingredients could be seen across the board – in food and drink, household cleaning and beauty. The definition of what constituted a natural ingredient, however, remained unclear.
“’Natural’ as a concept is somewhat contested. Consumers have a very varied definition of it, sometimes referring to sustainable production methods, the freshness of the ingredients or the product’s free-from credentials, like allergen-free and non-GMO,” Freyer-Elgendy said.
"ingredients" - Google News
May 22, 2020 at 06:39PM
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Vitamins, fruit and veg extracts 'most appealing' beauty ingredients, finds GlobalData - CosmeticsDesign-Europe.com
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